Sustainable cotton is turning Britainís clothes green

  • Changes in the fibres used by signatories to the Sustainable Clothing Action Plan (SCAP 2020) commitment have saved as much water, per tonne of clothes sold, as a family of four each taking a bath every day for twenty-nine years would use.
  • Changes since 2012 under SCAP 2020 have reduced the amount of greenhouse gases emissions, per tonne of UK clothes sold by signatories, equivalent to a car travelling around Britain¬ís coastline six-times*.
  • Waste reduction activities by SCAP 2020 signatories has saved the equivalent to 900,000 pairs of jeans (by weight) ¬Ė enough for one pair each for everyone working on Christmas Day.

Changes in the fibre composition of clothing sold in the UK by retailer and brand signatories to the Sustainable Clothing Action Plan 2020 (

» Publication Date: 18/12/2018

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This project has received funding from the European Union's Horizon 2020 research and innovation programme under grant agreement Nº 737882.


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