The Story Behind the Most Sustainable Levi’s® Ever - Bio-based News -

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This week, the Levi’s® brand launched its most sustainable jean ever, a garment made with organic cotton and Circulose®, a breakthrough material made in part from worn-out jeans. Available through the Levi’s® Wellthread™ line in the 502 for men and High Loose for women, this jean represents more than five years of research in circular denim design.

This unique collaboration between Wellthread™ and re:newcell, the innovators behind Circulose®, marks a significant milestone in the fashion industry’s transition to circularity. Here, Una Murphy, Levi’s Senior Designer for Innovation, talks about how these garments came about and what they mean to us and the industry:

What are these jeans?

These jeans represent an important step in our journey to reduce the environmental impact of our products and keep garments out of landfills.

Part of the DNA of Levi’s® is to create garments that last for decades, and these jeans prove that we also now have the capability to regenerate old jeans into new raw materials.
By using high quality recycled denim, we save on the water, chemical and CO2 footprint of our jeans. Each part of the jean – the trims, the thread, etc. – are carefully calibrated to ensure it meets recycling specifications, allowing it to have a second life when it’s worn out. We’ve worked with our innovation partner, re:newcell, to ensure the jeans can go back into their system and be used to make new raw materials, demonstrating that this garment is fully recyclable and truly circular.

In addition, we’re always seeking ways to reduce our water footprint and these jeans save water at every step of their creation, including the fiber stage with organic cotton and Circulose®, which consists of sustainably sourced viscose comprised of 50 percent recycled content from old jeans. We also utilize a water-saving dye method for our denim and each garment uses our Water

» Publication Date: 19/08/2020

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This project has received funding from the European Union's Horizon 2020 research and innovation programme under grant agreement Nº 737882.



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