H&M?presents new Looop?garment-to-garment recycling system? 

Swedish?clothing-retail company?H&M?is introducing a garment-to-garment recycling system?that helps transform old textiles into new ones.

Known as Looop, the container-sized machine?promoted circularity in fashion and keeps unwanted garments from turning into waste.

The move is part of the retailer’s bigger ambition?to become fully circular and climate positive.

H&M?plans to make all its?materials either recycled or sourced in a more sustainable way?by 2030.

Looop?leverages a?technique?to dissemble and assemble?old garments into new ones without using water and chemicals.

Cleaned?garments are?shredded into fibres?and rolled into new yarn. This is then used in weaving new garments.

Additionally,?the process requires the use of some sustainably sourced virgin materials.

H&M?sustainability head?Pascal?Brun?said:?”We are constantly exploring new technology and innovations to help transform the fashion industry as we are working to reduce the dependency on virgin resources.

“Getting customers on board is?key?to achieve real change and we are so excited to see?what?Looop?will inspire.”

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This project has received funding from the European Union's Horizon 2020 research and innovation programme under grant agreement Nº 737882.



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